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Thinking like a designer can transform the way you Develop / Implement / Market products, services, processes - and even strategy - Tim Brown

• Design thinking has much to offer to business world
• Leaders are increasingly looking to innovation and incorporating design thinking in all processes of ‘value creation’
• Design thinking is not necessarily asking designer to make an already developed idea more attractive to customers – but it is about creating ideas that better meet consumer/customer needs and desires in a business opportunity area